The two most common brake pad types - ceramic and semi-metallic - each do some things better. Choosing between them comes down to how you drive, not which is universally best. Here is how to pick the right one.
Ceramic: quiet, clean, everyday
For normal commuting and daily driving, ceramic pads are usually the better choice - they are quiet, produce light-colored dust that barely shows on wheels, and last a long time; see do ceramic pads stop better and are ceramic pads low dust. They give smooth, consistent braking for typical use.
Semi-metallic: bite and heat
Semi-metallic pads contain steel fibers that give a harder initial bite and handle heat better, which suits towing, hauling, mountain driving, and spirited use; see semi-metallic pros and cons and best pads for towing. The trade-off is more noise and heavier dark dust.
Match the pad to your driving
Ask how you use the vehicle: mostly commuting and errands, in a car where you want quiet clean wheels? Ceramic. Towing a trailer, carrying loads, or driving hills where fade resistance matters? Semi-metallic (or a heavy-duty pad). Both are quality choices - the right one depends on the job; see how to choose brake pads.
Either way, buy quality
Whichever type fits your driving, choose a reputable brand with proper shims and chamfers, and install with fresh hardware and proper bedding for the quietest result. Browse quality brake pads and a matching hardware kit.